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ADIDAS to sponsor Team India Kit!

Cricket Chatter

Feb 21, 2023

BCCI is close to signing sporting goods multinational ADIDAS as the kit sponsor for the Indian cricket team for ₹350 crore, a senior BCCI official said. “We have formally shaken hands and emails have been exchanged.

The board is now in the process of drawing up the contracts and the deal will be signed soon," the official cited above said on the condition of anonymity as per MINT.  Adidas’s five-year term will start this June and run till March-end 2028. The company will be expected to pay ₹65 lakh for every match that India plays. Including royalty for merchandise, the annual outlay is expected to be around ₹70 crore. BCCI and ADIDAS have not spoken about the deal formally. 

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